The BETT Show PitchFest! Win £15,000 in prizes!




Win £15,000 for your tech start-up!

edmix is proud to announce Europe’s largest edtech pitching competition, with a staggering prize-pot worth more than £15,000 (in-kind value & support!).

edmix and our fantastic industry partners want to hear from the world’s hottest edtech start-ups: with 15x short-listed companies invited to pitch their business to a fantastic panel of judges, live on Friday night at the BETT ‘Startup Pavilion'! 

Register for edmix, upload your business summary 1x pager - and be in with a chance! 

Your Start-up, Business or EdTech idea

edmix wants to hear from standout edtech businesses and education innovations: great companies and ideas across the learning-ladder (tech ideas for Pre-SchoolPrimarySecondaryHEFurther Education, etc) any subject focus - and of course any technology (browser-based to iOS)!

We want to hear from all sizes and types of companies: individual hackers, academics and educators with fresh innovations, boot-strapped start-ups, seed-backed companies as well as established businesses with new exciting new approaches.

The Prize-Pot!

Thanks to our fantastic industry supporters, edmix is able to offer the standout business idea a truly awesome winners package!

The company voted first place by the judges at the end of the PitchFest (announcements will be made after the pitches, once the ‘edmix After Party’ has begun upstairs in the Platinum Suite!).

- Six months free central London desk space for four people, at Pearson’s HQ! Package includes broadband, breakout spaces, meeting rooms and the chance to build business relationships with key industry professionals!

- Quarterly Mentorship - from Leaf Invstments and Pearson - providing quarterly business plan reviews, and regular real-world support and steerage on engaging education investors.

Submission Process

All ideas and stages of businesses are welcome to enter: whether your edtech idea is at the concept stage, or you are an early stage start-up, or even an established business - we welcome all innovations and every submission has the same chance.

There are two key dates to consider:

Submission Deadline: 29th Jan 2013 - 3pm. (We've extened the deadline by one day - now until the 29th / 3pm!)

- You have until 27th Jan to create an upload a 1x page doc (PDF guide below) that details your business idea. Try to get your submission in as early as possible - don’t join the last minute rush of entries. Submissions after this date will be excluded.

Short-list Notification: 30th Jan 2013

- If your idea makes the short-list - whoop! - congratulations you have made it to the final round, and the edmix / BETT pitching competition a few days later (4pm - 6pm, 1st Feb ‘13).

If you've been successful, the edmix team will phone you that day (29th) to let you know! 

The Pitching   

One or two members of your team will have five minutes to pitch your idea/business to five industry experts, and then answer 2-3 minutes of questions. 

To help you submit your application, at the bottom of the page, please find an example PDF 1x Page guide. (This is strictly an example idea only!)
- ‘EduKabs: Education Taxi Service’ has been mocked-up, and isn’t a real business, or submission, but it should give you a good idea of how to craft a 1x pager submission doc.
- A blank word doc is also attached, using this to submit your idea.
The Judges
Rod Bristow, President, Pearson UK
Rod Bristow is President, Pearson UK, which includes all of Pearson's education businesses in the UK for schools, colleges, higher and professional education; encompassing Heinemann, Longman and FT Prentice Hall, as well as Edexcel, the UK's leading awarding body. He has been involved in education for his entire career.
In 1993, he became Managing Director of Pitman Publishing and was appointed President of Pearson's Higher and Professional Education business in Europe, Middle East and Africa in 2000. In 2010, he was appointed President of Pearson UK.
Genevieve Shores, CIO, Pearson
As CIO, Genevieve oversees the strategy, architecture and implementation of all Pearson’s worldwide IT operations: networks, systems for processes from content creation through to sales, systems to manage Pearson’s assets such as content, rights and royalties, data and analysis.
Genevieve leads teams responsible for Pearson’s core software and enterprise systems, consumer-facing product technologies, hardware and networks, as well as those that identify, share and commercialise relevant new technologies and develop technology talent.
Hugh O'Driscoll, Partner, Leaf Investments
Partner Hugh O'Driscoll is a passionate education professional: with a background in technology and investment banking, Hugh has over a decade's experience in fund-raising and the development of early stage technology companies. 
Betsy Corcoran, Editor,
We've invited long time friend of edmix - and one of the world's best education technology journalists, Betsy Corcoran, to join the judging panel. We look forward to welcoming Betsy and hearing her opinion on Europe's hottest edtech start-ups!
Mark A'Bear, Northern Europe Education Manger
With over 25 years of experience within the IT Industry, including more than 10 years within the Education sector, Mark is currently responsible for Adobe's Education business in Northern Europe.  His UK team consists of sales, marketing and technology professionals, supporting customers in Higher and Further Education, Schools and not-for-profit organisations.  Creativity is no longer and elective; it's the future.  Adobe's tools change the world, no more so than in education where educators have the opportunity to foster creativity in their students, whilst also helping them develop their digital skills.  
Rules & Regs
Who has access to your submission?
Don’t worry - your business and ideas will not be made public or shared outside of our sponsor partners. As a community of edtech founders and start-ups, we understand the legitimate concern most founders have about sharing their early stage idea / business.
- If choose to submit and idea, and enter the PitchFest you’ll retain full ownership of your Intellectual Property.
This is a chance for you to promote your company to a receptive audience, win a fantastic prize and build relationships with some of the best supporting companies in the business.
How to Apply
Once you’ve created your submission, please send your document (.doc) to: - we’ll email you back to confirm we got it.
Our Partners
About Pearson
Pearson is the world’s leading learning company, providing educational materials and services, business information through the Financial Times Group, and consumer publishing through the Penguin brand.
Pearson serves learners of all ages around the globe, employing 41,000 people in more than 70 countries.
For more information, visit:
About Leaf Investments
Leaf Investments is an early stage investor in learning technology businesses. Founded on the principle that emerging technologies present opportunities to create new learning solutions, we are looking to support entrepreneurs across the learning spectrum, both domestically and internationally.
We believe that the right blend of entrepreneurship, capital and industry knowledge can generate unrivalled returns for all stakeholders. The Leaf team combines deep learning industry expertise with investment experience, offering a greater understanding of the challenges facing entrepreneurs looking to create and scale businesses in the learning sector.
Backed by Folens Publishers, the fund looks to build on the Company’s history of investment in learning businesses by bringing capital and expertise together under a single, discrete investment vehicle.
For more information, visit:


About EdSurge 

EdSurge was founded in early 2011, starting out as a newsletter filled with tips and insights about the emerging education technology industry. We figured everyone would benefit by knowing more about what was going on - and we wanted to respect your time by boiling it all down into succinct snippets.

Today, we’re building a technology-journalism mashup, a place for good reporting and candid dialogue, personalized to your interests and needs. We want everyone to be able to dig deeply into products, learn about important topics, and get to know the organizations and schools in the space.

For more information, visit:
About Adobe
Adobe is changing the world through Digital experiences. We harness our creative DNA to not only enable the creation of beautiful and powerful images, videos, and applications, but also to reinvent how educators interact with their students across every digital channel and screen.
For more information, visit: 
Do you want to engage the edmix communtity - and support/sponsor The BETT Show?
If you are interested in engaging the edmix community and 35,000 education professionals attending The BETT Show, then please drop us a line.
We'd be more than happy to explore ways in which we can work together: 



1st February 2013
Excel Conference Centre, E16 1XL